LG has been pushed to a number 2 rank in India in laptops and mobility devices, close after Samsung. After having withdrawn its PC and Laptop Business in India for 3 years, LG plans to re-enter the Indian market with the intention of regaining its share and sweeping past the current leader Samsung – as specified by Soon Kown.
Currently the Indian PC market reports a sales of 4.4 million units, increase at 15-20% every year. This presents a largest captive audience to target. Moreover, the declared spin-off from HP also creates space for a new player, a factor that LG plans to leverage to the fullest.
In terms of product, HP plans to create its competitive edge through technological innovation, such as 3D tablets, Ultrabooks etc. They plan to be a multi-platform player, and have been working on Android, Windows 8 and other user-friendly platforms. A rather safe start, LG will be able to gain consumer attraction through providing customers something that they are already used to.
In order to regain revenues, LG plans to work in the field of mobile phones, as they are ahead of competition in many other businesses. Rather than trying to capture the whole market, LG is being rather selective and focusing on smartphones, especially 3D smartphones.
A cautious move and an integrated approach creates a positivity about succeeding in a market as volatie as India.